Beautiful, Functional and Reflective, are the three components mentioned that causes design to induce a pleasant emotion in people.
The visceral level deals with making our sense sight and hearing, and is also about people's likes and dislikes in their subconscious, in the flow of gameplay, visceral deals with the amazing graphics which would appear appealing towards the players, the vibrant, bright cheerful colour players would see in a cartoon game, or a dark eerie mixture of colour to bring out the scariness of the game.
The Behavioural level deals with the feeling of controlling a certain object, the emotion of a person feeling that he/she is in full control of the situation is what appeals to them in a gameplay. When these interact with each other, players feel that they are in full control of the subject, be it the character they are controlling, or the enemy monster they are fighting, and they would feel pleasant by watching the amazing graphic animations that are
on-going within the game.
After which, they would feel the reflective level. Where they think and reflect in their mind, how well they have controlled the characters, how amazing the graphics
was, how good did they do in the game.
All of the factors interlink with each other, by first letting the players see a pleasant sight, feel pleasant because they feel that they are in full control of the subject, and finally letting them reflect on the subject in their minds, whether it was good or bad, or how proud they feel to own the subject.
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